Event Marketing with Production on Fireworks
Toyota USA
Problem Statement
Toyota was looking to launch their 2021 Sienna minivan into the US market as a rebranded, cool vehicle. Removing the “uncool” stigma attached to minivans, the vehicle is indeed amazing. Toyota wanted to reach a newer, younger demographic for awareness.
Solution
Eventcombo produced, hosted and executed a virtual game night on Fireworks.
Results
Over 10,000 attendees joined to experience a virtual Bollywood night of magic with a celebrity guest. The vehicle was injected strategically in-between virtual sessions and pre, live and post event collateral. Toyota achieved desired KPIs for web traffic (https://www.toyota.com/sienna/) through brand awareness.
Turnkey Technology
- Fireworks™ Virtual Streaming
- Email marketing
- Hidden tickets
- Concurrent sessions
- Event registration
- Event management
- Co-host management
- Production services
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